The Golf MOJO®

| About Terry Pullaro | About Mojo® | Press Room |

Terry Pullaro: Inventor

Keeping in mind the philosophy behind "simple is genius,” Inventor Terry Pullaro set out to unlock the key to an explosive golf swing back in 1989. The brainstorming started in the early 1970’s after Pullaro experienced a devastating reality of life while as a passenger in a head-on collision car accident; he suffered a broken back in four places. At the time, doctors told Pullaro he would never walk again. Defying doctors’ prognosis, Pullaro used his experience in physical therapy with muscular rehabilitation and conditioning to regain strength in his lower back and walk again. Pullaro then began his career as a strength and conditioning specialist, helping others who had also suffered severe physical trauma in their life. After Pullaro had spent years with physical conditioning, his concentration gravitated towards golf. One day, he recognized many key parts of the body responsible for that extra "pop" in the swing through a swing dynamic referred to as ‘snap and release’. Pullaro studied everything about snap and release with swing-specific sports including tennis, baseball and softball, hockey, golf and even fly fishing. He originally theorized that swing power for any type of sports movement is generated in the lower arms because the fastest moving parts of the human body are the lower arms and speed equates to power. If that was true, Pullaro needed to create a simple to use, but multi-functional device that would strengthen specific areas of the lower arms via specifically identified intricate swing-motion movements that were responsible for adding horsepower in the swing motion. After extracting these thoughts from his mind and bringing his ideas to paper, he created the first prototype and named it Mojo®. The name Mojo® which by definition means "magical power" seemed to be a perfect fit for Pullaro's new concept, given that it would add power to one's swing. In order to receive proper testing and analysis, Pullaro approached Dr. William Droege at Esquire Sports Medicine in St. Louis, Missouri. As a former professional baseball player for the Chicago Cubs and 13-time National Long Drive World Tournament finalist who also holds a Master’s Degree in Sport’s Biomechanics, Dr. Droege was an excellent choice to test the theory behind the Mojo®.

At Esquire Sports Medicine, the Mojo® was tested with some of the worlds most advanced sports and swing-specific technology including high speed cameras, video x-rays and muscle electrodes (also known as 'needle EMG testing' (Electromyography) and SEMG (surface electrode electromyography) in order to isolate specific areas of the human body’s musculature that are responsible for swinging a sport-specific instrument powerfully. Research conducted at Esquire Sports Medicine revealed that over 87% of swing power is created in the lower arms (forearms, wrists and hands). Dr. Droege's research proved Pullaro's theory behind the Mojo® making it a serious multi-functional swing-motion sports tool.

Before the Mojo® entered the sports market, its primary purpose was used in post-op rehab programs for upper extremities, repetitive injury syndrome (carpal tunnel), as well as injury prevention in the wrists.